A brainchild of Youri Axel Michel, a creator, strategist, and operator who has spent over a decade building, scaling, and advising hospitality ventures across the globe. WYLDMOTION stands as a collective of hospitality makers, strategists, and dealmakers. We build and scale hospitality that performs, working end-to-end, with a sharp focus on F&B. From site strategy and dealmaking to concept creation, design development, launch, and management, we help restaurant groups, hotels, members’ clubs, investors, and landlords turn ambition into bankable venues.
What makes WYLDMOTION distinct is its operator-led advisory—a rare blend of top-tier consulting, financial discipline, and on-the-ground expertise. Our team has led kitchens, managed multi-site operations, and advised boards, supported by a global network of architects, chefs, brokers, and capital partners. This fusion bridges creativity and commerce, turning vision into investment-grade plans that earn approvals and deliver returns.
A data-informed, feasibility-first, and placemaking-aware, challenging assumptions while shaping bold yey actionable strategies
Assets with staying power—clear positioning, disciplined economics, and service that feels effortless.
WYLDMOTION is a co-operative of agencies and expert consultants—an engine room of operators, creatives and dealmakers who turn brave ideas into bankable ventures. We're more than a services list: we're your high-performance project team, wired for speed, precision and creative impact.
Our advisors are forward-thinking practitioners across hospitality, lifestyle brands, and arts & culture—people who have run kitchens and galleries, negotiated leases and sponsorships, built brands and P&Ls. We've partnered with iconic luxury hotels, landmark museums, private members' clubs and destination restaurants to design experiences guests love—and boards approve.
Think of WYLDMOTION as your guiding partner—from vision to opening night and beyond. We align stakeholders, unlock sites and funding, choreograph the experience and protect the P&L. If you're building an arts & culture project—or a hospitality venture with culture at its core—we'll help it thrive, resonate and outperform.
CEO, Founder & Strategist
Visionary hospitality entrepreneur and Founder & CEO of WYLDMOTION, Youri drives global F&B innovation and large-scale lifestyle projects. Based in London, he leads ventures from Paris’ Trinquet Village to major international events.
London’s luxury hospitality landscape is set for a landmark year, with a wave of high-profile hotel openings in 2025 reinforcing the capital’s status as one of the world’s most dynamic destinations for premium travel and lifestyle experiences. From the highly anticipated Waldorf Astoria at Admiralty Arch and Cambridge House in Mayfair, to the arrival of Six Senses in Bayswater and The Newman in Fitzrovia, London […]
Dec 21, 2025
HONG KONG—Rosewood Hotel Group announced the continued expansion of its global development pipeline with the opening of Rosewood Courchevel Le Jardin Alpin, its first ski resort. This debut follows seven on-track openings in 2025, including the launch of Rosewood’s first standalone residential property available for exclusive sale, Rosewood Residences Beverly Hills, in the United States Sonia […]
Dec 21, 2025
Corvex Management has disclosed a 6 per cent stake in Whitbread and called for a strategic review of the FTSE 100 company US activist investor Corvex Management has taken a 6% stake in Whitbread and is urging the Premier Inn owner to conduct a strategic review, citing what it described as a disconnect between the […]
Dec 21, 2025
London’s luxury hospitality landscape is set for a landmark year, with a wave of high-profile hotel openings in 2025 reinforcing the capital’s status as one of the world’s most dynamic destinations for premium travel and lifestyle experiences. From the highly anticipated Waldorf Astoria at Admiralty Arch and Cambridge House in Mayfair, to the arrival of Six Senses in Bayswater and The Newman in Fitzrovia, London […]
Dec 21, 2025
HONG KONG—Rosewood Hotel Group announced the continued expansion of its global development pipeline with the opening of Rosewood Courchevel Le Jardin Alpin, its first ski resort. This debut follows seven on-track openings in 2025, including the launch of Rosewood’s first standalone residential property available for exclusive sale, Rosewood Residences Beverly Hills, in the United States Sonia […]
Dec 21, 2025
Corvex Management has disclosed a 6 per cent stake in Whitbread and called for a strategic review of the FTSE 100 company US activist investor Corvex Management has taken a 6% stake in Whitbread and is urging the Premier Inn owner to conduct a strategic review, citing what it described as a disconnect between the […]
Dec 21, 2025
London’s luxury hospitality landscape is set for a landmark year, with a wave of high-profile hotel openings in 2025 reinforcing the capital’s status as one of the world’s most dynamic destinations for premium travel and lifestyle experiences. From the highly anticipated Waldorf Astoria at Admiralty Arch and Cambridge House in Mayfair, to the arrival of Six Senses in Bayswater and The Newman in Fitzrovia, London […]
Dec 21, 2025
HONG KONG—Rosewood Hotel Group announced the continued expansion of its global development pipeline with the opening of Rosewood Courchevel Le Jardin Alpin, its first ski resort. This debut follows seven on-track openings in 2025, including the launch of Rosewood’s first standalone residential property available for exclusive sale, Rosewood Residences Beverly Hills, in the United States Sonia […]
Dec 21, 2025
Corvex Management has disclosed a 6 per cent stake in Whitbread and called for a strategic review of the FTSE 100 company US activist investor Corvex Management has taken a 6% stake in Whitbread and is urging the Premier Inn owner to conduct a strategic review, citing what it described as a disconnect between the […]
Dec 21, 2025
London’s luxury hospitality landscape is set for a landmark year, with a wave of high-profile hotel openings in 2025 reinforcing the capital’s status as one of the world’s most dynamic destinations for premium travel and lifestyle experiences. From the highly anticipated Waldorf Astoria at Admiralty Arch and Cambridge House in Mayfair, to the arrival of Six Senses in Bayswater and The Newman in Fitzrovia, London […]
Dec 21, 2025
HONG KONG—Rosewood Hotel Group announced the continued expansion of its global development pipeline with the opening of Rosewood Courchevel Le Jardin Alpin, its first ski resort. This debut follows seven on-track openings in 2025, including the launch of Rosewood’s first standalone residential property available for exclusive sale, Rosewood Residences Beverly Hills, in the United States Sonia […]
Dec 21, 2025
Corvex Management has disclosed a 6 per cent stake in Whitbread and called for a strategic review of the FTSE 100 company US activist investor Corvex Management has taken a 6% stake in Whitbread and is urging the Premier Inn owner to conduct a strategic review, citing what it described as a disconnect between the […]
Dec 21, 2025